Share Nov 06, 2017 Growing a small business is tough. With so many other merchants in your area offering similar products and services, attracting and retaining customers can be quite the challenge. In many cases, your loyalty and incentive programs are the only opportunities you have to set your business apart from the rest. Running a gift card program kills two birds with one stone – increasing revenue and customer loyalty. When you’re seeking a new and creative way to give yourself a leg up on the competition, a may be the solution you didn’t know you needed. What Is a Gift Card Program? A gift card program is an opportunity through which customers can buy gift cards – cards that carry a small balance to be used in your business, usually at a later date.

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Similar in size and appearance to a credit card or debit card, gift cards are made of PVC plastic and can be loaded using. In the grand scheme of commerce, the gift card concept is relatively new. While gift certificates have had a long history in retail shops and restaurants, cards themselves are only several decades old. The original gift cards, introduced in the 1980s, were thin pieces of plastic that could be used to track purchases and redemptions. The appeal of this type of loyalty program began to gain momentum in the 90’s, replacing previous gift certificate systems, as stores quickly realized that these loyalty cards not only enabled the tracking of sales, but they provided free revenue from. The popularity of loyalty card programs is quite evident: approximately 93% of Americans have been gifted a gift card or have purchased a gift card for a friend or family member. Gift cards can be found in businesses of all shapes and sizes, from restaurants to retail boutiques.

How Does a Gift Card Work? Using a gift card is extremely simple.

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